Only is an authentic female jeans brand with a raw and cool urban attitude.

Only strives to be one of the most significant female jeans brands. The aim is to constantly compete with high-end brands in quality as well as in style and still give the shopper value for money.

The only collection play with contrasts and edges, exploring the boarder land between masculine rawness and feminine sophistication, always carefully fitted for the female silhouette, It is design both for the throbbing everyday life of the city and the adventures of the night.

The only brand was introduced to the Danish market in 1995 with the first ONLY store opening in 1997.Today,ONLY has more than 770 shops in Europe, China, and the Middle East.