Brand Description

 

Established by Mr. Li Ning in 1989, the Group is principally engaged in product design, research & development, brand management, supply chain management and distribution of LI-NING branded sports products. In addition, the Group also manages the branding, research, design, manufacturing, sales and marketing of international sports brands,such as KAPPA, in the PRC. Li Ning prides itself on its extensive distribution network, and effective marketing and sponsorship strategies that complement the promising development and growth of its brand name. The LI-NING brand is one of the top-tier brands in terms of customer satisfaction, price and quality. According to an independent PRC research report, LI-NING is one of top three sports footwear brands in terms of overall brand equity in the PRC market. Mr. Li Ning, the Chairman of the Group said, "Li Ning is one of the largest sponsors of the PRC's sporting industry. As the official partner of the Chinese Olympic Committee who regularly sponsored various major Chinese National Teams in four consecutive Olympic Games, Li Ning has abundant marketing and sponsorship resources to promote the brand's friendly, energetic and dynamic image. In addition, we also take pride of our effective marketing and promotion activities and extensive nationwide distribution and retail network to build upon our prominent market presence. With our mission set to "LI-NING - Flying High in China Sports", the LI-NING brand aims to become the leader in the PRC's sports industry and operator and owner of international sports brands." Riding on the immense business opportunities emerging from the fast growing PRC retail industry and the Government's strong support in sports events, the PRC's branded sports industry is expected to grow rapidly over the next five years. Such growth momentum is not only evident in first-tier cities such as Beijing, Shanghai and Guangzhou which consumers have a mature consumption behavior, but also in second- and third-tier cities where domestic brands (particularly LI-NING) are more competitive.

 

 

 

Company Profile

 

Li Ning Company Limited is one of the leading sports brand enterprises in the PRC. It has its own branding, research and development, design, manufacturing, distribution and retail capabilities. The Group's products include sports footwear, apparel and accessories for sport and leisure use which are primarily sold under its own LI-NING brand. The Group has established an extensive distribution and retail network in the PRC, under which distributors manage the franchised LI-NING retail outlets in congruence with the Group's marketing direction. The Group also directly manages its own LI-NING retail outlets and concessions.

 

 

 

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Contact Us

 

Li Ning Company Limited

Add: Suite 3201, 32th Floor China Merchants Tower 161 East Lujiazui Road Pudong, Shanghai 200120, PRC

Tel: + 86-021-5879-7298

Fax: +86-21-5879-9009