Brand Description

 

adidas has a clear mission – “to be the leading sports brand in the world”. To accomplish this mission, the brand comprises two divisions that reflect two distinct market segments: Sport Performance and Sport Style. Product and marketing initiatives at adidas primarily focus on five global priorities, which are expected to generate over 80 % of the brand’s top-line growth until 2010: running, football, basketball, training and Originals. The adidas brand attitude “impossible is nothing” drives all brand communication initiatives and helps strengthen the brand’s bond with consumers. With a well-defined and segmented distribution approach and a premium-price strategy, adidas clearly positions itself as a top-notch brand in all markets.

Sport Performance
The adidas Sport Performance division has one guiding principle: to equip all athletes to achieve their own impossible. While adidas is proud to support athletes in all sports, the Sport Performance division is mainly focused on four key categories: running, football, basketball and training.

Sport Style
The adidas Sport Style division is a leading supplier of authentic sports lifestyle products with its originals line. in addition, its Y-3 collection offers cutting-edge sports fashion products to fashion-forward consumers.

 

 

 

 

Company Profile

 

adidas AG is an international corporation with shareholders, customers, suppliers, employees and Executive and Supervisory Board members from all over the world. In light of this fact, adidas AG welcomes the German Corporate Governance Code and the greater transparency that it brings for both domestic and international investors.

adidas AG has examined the subject of corporate governance in depth and already complies with the majority of recommendations and suggestions contained in the German Corporate Governance Code.

adidas AG strives to achieve a positive and contemporary corporate culture which supports a more progressive implementation of the Code’s recommendations and suggestions throughout the Group.

The Executive Board and Supervisory Board of adidas AG last published an updated Declaration of Compliance on February 11, 2008.

 

 

 

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Contact Us

 

Add: No.1 Ganghui Center Hongqiao Road ShangHai 200030

Tel: +86-021-2401-0600

Fax: +86-021-6448-3763
E-mail: service_cn@news.adidas.com