Brand Description

Italian brand VISCAP held a press conference in its headquarters in Beijing on June 9th. The company announced the new operating strategy, developing direction and a new Corporate Identity System (CI) for the brand.

The company CEO Yuan Bing said on the conference that as the market grows, the competition between the apparel companies has lifted from products, service, management and culture up to the competition in the branding.

Over the past few years, VISCAP has made great progress in corporate scale, product quality, service, management and corporate culture.

Meanwhile, the brand value has also been growing. At this moment, the brand should be repositioned and promoted.