Brand Description
The first modern Olympic Games were held in Athens, Greece in 1896. Modern sporting events, as we think of them, first gained wide popularity in Europe and the United States around the middle of the 19th century. Western sports came to Japan after the Meiji Restoration (1868) and spread rapidly. In 1912, at the fifth Olympiad, Japan participated in the Olympic Games for the first time.
In 1906, around the time modern sporting events began to gain real acceptance in Japan, Mizuno was founded as Mizuno Brothers Ltd. In the century since, Mizuno has worked steadily toward the development of sports in Japan and throughout the world.
In the history of civilization, the last 100 years has marked an age of a rise in sports-through war, conflict and the vicissitudes of politics and economics. It has been a time in which sports have played a role of immeasurable importance to humanity.
While tracing the steps that Mizuno has left in the sporting world over the last century, we wish to look at the vital role that sports have played in society and the decisive role they can play in the future.
Company Profile
Since its founding in 1906, we at Mizuno have taken special pride and pleasure in being able to take part in the exciting world of sports and in making the entire globe the stage for our activities.
Each and every one of us is guided by the ideal of true sportsmanship. Our corporate philosophy:
"Contributing to society through the advancement of sporting goods and the promotion of sports" is clearly reflected in our strong support of numerous worldwide sports events and in our dedication to advancing sports through cutting edge research and technology.
Our product strategy is to develop products with strong "uniquely Mizuno" features and to market specific sporting goods in the "competitive”, "health" and "environment" fields. Our starting point is the "competitive" field and here,Mizuno will further specialize in event-specific products in order to continue to meet the needs of athletes.
Due to a growing awareness of personal health arising from the graying population, we will also be marketing products and events in the "health" sports field. And in the "environment" fields, since launching the environmental initiative CREW21 in 1991, we have made steady progress towards greater environmental friendliness throughout all of our activities.
Today, the high quality products that only Mizuno can produce,are relied upon by athletes throughout the world. We produce superior quality equipment for serious performance,through the artful combination of technology and craftsmanship.
Product
Store Layouts
Contact Us
MIZUNO (China) CORPORATION
SUITE2108 PLAZA 66(OFFICE TOWEL) N0.1266 NAN JING XI LU, SHANGHAI, CHINA
TEL: 86-21-3222-4688
FAX: 86-21-6288-0308
Website: http://www.mizuno.com.cn