Brand Description
ASICS, an acronym derived from the Latin phrase, Anima Sana In Corpore Sano - a sound mind in a sound body. Staying true to the philosophy by which it was founded, every ASICS innovation, every concept, every idea is intended to create the best product. Our mission is to become the number one brand for the sports enthusiast. To accomplish this, we pledge to continue to make the best product; striving to build upon our technological advances and pushing the limits on what we can learn from the body and its needs in athletic gear. We pledge to bring harmony to the body and soul.
Company Profile
ASICS was founded as a manufacturer of sports shoes in Kobe by current chairman Onitsuka, in 1949, with the aimof developing a strong generation of youth through sporting activities.
At the biginning of the second century BC, a Roman lampoonist named Juvenalis coined a famous phrase, which translates as "If you pray to God, you should pray for a sound mind in a sound body."
In the original phrase, the word used for "mind" was "Mens". However, we decided to replace this with "Anima", as it promotes a more active nuance for mind, and took the acronymic form of this phrase as our company name ASICS ("Anima Sana In Corpore sano")
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Contact Us
ASICS America Corporation
Add: 16275 Laguna Canyon Road, Irvine, Ca 92618 U.S.A
Tel: (800) 678-9435
E-mail:
USA: consumer@asicsamerica.com
Canada: asics@aqpinc.com
Latin America/Caribbean Islands: armandom@asicsamerica.com