Company Profile

As one of Top 500 Private Enterprises in China, the exclusive trial manufacture and production base of special boots and shoes for officers and soldiers of General Logistics Department of PLA and a standing director unit of China Leather Industry Association, feituo Shoes Industry Co., Ltd. has established a diversified operation structure centering on shoe-making and supplemented by real estate, finance and retail. It now has 2,180 employees and over 220 professional technicians of all kinds. "Feituo" has been appraised as a well-known brand and a famous product in Zhejiang Province. Our leather shoes were entitled the famous genuine leather shoes in China and the state inspection-free product and were also listed in the first high-quality domestic products approved by the state quality supervision and inspection center for shoes. As the data from China Leather Industry Association show that the company's sales volume and profit tax rank the 9th and 11th respectively all over the country. The company was also appraised "one of the best shoe company in China" by ARS, an authoritative and professional shoe journalin the world. Lin Lianxing, our chairman of the board, was entitle "Meritorious Entrepreneur" and selected as a commissioner of Wenzhou CPPCC, vice president of Wenzhou Shoe Leather Industry Association and vice president of Entrepreneurs' Association of Wenzhou Economic and Technological Development Zone.

Feituo Co. upholds the operational thought of operating by virtue and has initiated a new R&D concept of "technology + art" to build up the career of feituo all around with strict management. In 2002 LIEZUAN, in which the company went all out and invested 980,000 Yuan, caught eyes from more than 80 media to report it including Phoenix TV and Sina. Feituo Co. tries to improve the brand by its unique channels and brand operation mechanism. Currently we have set up 25 marketing subsidiaries, over 1,000 franchise stores and over 1,800 outlets throughout the country.

Our sales volume in 2005 exceeded 0.3 billion Yuan. We boast 7 first-rate shoe-making production lines designed and manufactured by Italy, Taiwan, etc. and various inspection equipment imported from Taiwan including fold tester, abrasion tester, peeling machine, computer tensile machine and multifunctional low temperature (-40℃) flexing tester, thus being one of the manufacturers with the most complete and advanced inspection equipment in Wenzhou at present. We succeeded in passing the accreditation of ISO9002: 1994 Quality Management System in 1999 and took the lead in passing the accreditation of both ISO9001: 2000 Quality System and Product Quality in 2003 in Wenzhou. In recent years our products have been exported to more than 30 countries and regions like the USA, EU, Russia, India, Japan, the Thailand, HK, Macao and Taiwan. Our company has achieved the internationalized development strategy successfully.

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